Why Your Pitches Aren't Making it to the Elevator | Ep 222 Published Sep 11, 2026 You have a good idea and you've thought it through. You're ready to pitch it, but it gets shut down. In this episode, we cover the gap between having an idea and selling one. Spoiler: they're not the same skill. Speaking from lessons learned in their careers, Jon and Emily walk through 12 reasons why some ideas never get a seat at the table. They share tried-and-true strategies for what does work and what happens after the pitch actually lands. Emily and Nicole add real examples from church and organizational work, and Jon closes with a line that sums it all up: a good idea poorly communicated is a missed opportunity. A bad idea communicated well is a landmine. This isn't a talent you're born with. Itʼs a skill you train for. Watch the latest episode to learn how to master the art of selling your ideas. Rock Partners We are thankful for our Rock Partners and their support of the Rock Community. Visit their websites through the link above to learn how they can help your ministry and confirm that those you work with are as invested in the success of Rock as you are! Quick Links See an example of how Wes Kao uses the Action Method framework for communicating ideas. There are only 3 days left to register for General Ticket pricing before September 15. Don't forget to book your stay at our final hotel, The Hyatt Place, which is already a third full. Submissions for Gold Circle Awards end on September 18. Submit your inspiring Rock-powered digital ministry project before then for consideration.