Video is a core part of any modern digital strategy. Rock's media features do two jobs: they play your videos, and they track the data behind them, plays, engagement and overall effectiveness, so you can see what is working. Rock can also create a Content Channel Item automatically whenever you add a video, which puts the video on your site and starts tracking engagement in one step. This section covers the media features available to you. For putting media on your site, see Publishing Media and the Websites guide.