Using Parallax images in your application. What are parallax images? "Layered images are at the heart of the Apple TV user experience. The system combines layered images, transparency, scaling, and motion to produce a sense of realism and vigor that evokes a personal connection as people interact with onscreen content. Parallax Effect Parallax is a subtle visual effect the system uses to convey depth and dynamism when an element is in focus. As an element comes into focus, the system elevates it to the foreground, gently swaying it while applying illumination that makes the element's surface appear to shine. After a period of inactivity, out-of-focus content dims and the focused element expands." (Source: Apple TvOS Documentation: Images - this article also includes lots of great information on standards while creating and then utilizing these images). How do I use them? To use parallax images in your application, you must first host a LCR file on your Rock File Manager, or somewhere else. NoteYou must host a direct link to your LCR file, or else TvOS will render it as a standard flat image. LSR files will not work. To use them, simply set the image source to be directly your Parallax image. For example: <img src="https://example.com/Content/MyEpicImage.lcr" />