Creating a TV application from scratch. Creating an Application In your Rock instance, go ahead and navigate to Admin Tools > CMS Configuration > Apple TV Apps. Once there, create a new site. Let's break this down. Name - the name of your application. This is private to your Rock Instance, and isn't what it has to be named when published to the App Store. Description - An optional description of the application. Application Styles - These are the global styles that you can use throughout your application. If you're just getting in there to poke around, you can leave these blank initially. Enable Page Views - Whether or not you want interaction data to be recorded. API Key - The API key you plan to access the server with while testing your application. Page View Retention Period - The number of days to keep page views logged. Keep empty for indefinitely. Authentication Page - The page in your application that contains a Remote Authentication block. After filling in these values, press Save and voila! You should see an outcome similar to this: The Start Screen page is auto-generated and cannot be deleted, and is intended to be used as the home page for your application.