4 Essential Tips to Boost Your Church’s Online Presence - by Missional Marketing Published Aug 10, 2022 Why Your Church’s Online Presence Matters People are spending more time online today than ever before. As a church, we are called to go where the people are to share the good news of Jesus. Today, the largest mission field in the world is found online. But the question is- will your church be found there? Today, every church needs to take steps to be found online, or risk being left behind. 4 Essential Church Tips to Boost Your Online Presence Update your Google Business Profile When local people were searching for a local business 15 years ago they used the Yellow Pages. Today, they use Google. Google sets up a Business Profile for every organization they know that has a physical location. Chances are your church already has a Google Business Profile. When a local person searches for a term like “church near me”, Google may show your profile. It’s very important that you update and optimize your profile. You should update pictures, add a video, share upcoming events, and get more reviews. Missional Marketing has created a free tool that shows how easily your church pops up in local church searches. Pay Attention to Your Church Website Your church’s website is the new front door of your church. Before a person will ever visit your church in person, they’ll check your website. Make sure your church website gives a good first impression of your church. Is it attractive? Does it look like a place new people would like to visit? Is your website built with strategy? Expert church coaches at Missional Marketing are available to chat about your website needs. Use the Google Ad Grant Google offers qualifying nonprofits and churches up to $10,000/month in search ads shown on Google. These ads can be used to promote your church to people searching for all kinds of faith-related keywords in your region. Find out if your church qualifies for the Google Ad Grant. Advertise Upcoming Events If your church is hoping that local people will attend your next church event, it’s important to invite them. Personal invites are powerful, but it’s also helpful to place your event in front of as many local people as possible. Advertising upcoming events also show people that your church is active within your community. The most popular platforms for advertising are Google Display, Facebook, and Instagram. If you’re not sure how to run effective ad campaigns, let Missional Marketing help. About Missional Marketing Missional Marketing is a Christian advertising agency that specializes in churches. They’re experts in all things Google for churches. They also build church websites in Rock and WordPress, help with advertising, handle website and YouTube SEO, create sermon snippets, and more. A growing number of churches have even outsourced their entire communications department to Missional Marketing. If your church is looking to grow your online presence and not sure where to start, contact one of their expert church coaches for a chat today. Free Church Tools from Missional Marketing Missional Marketing also offers a bunch of free church tools your church can use to find out how you’re doing online.