Ideas

Add Communication List Descriptions to the Email Preference Entry Block

Add Communication List Descriptions to the Email Preference Entry Block

Communication

Description

We would like the option to add the description for each Communication List in the Email Preference Entry block, allowing us to display brief explanatory text below the Communication List title, so people better understand what they are subscribing to.

Additional Details

  • Optionally add the description field to each Communication List Email Preference Entry block, preferably through a block setting.
  • Display the description directly below or near the Communication List Title.

Ministry Need

We manage multiple communication lists. Currently, users only see the title of each list, which does not provide a full understanding of what the list is.

Without descriptions:

  • Users may subscribe to lists unintentionally
  • Ministries receive more unsubscribe requests or complaints
  • Communication fatigue increases due to misaligned expectations

Clear descriptions empower people to make informed choices and help ministries steward communication trust more effectively.

Why This Matters

Clear communication begins before someone subscribes. Adding descriptions:

  • Improves clarity and transparency for users
  • Increases intentional opt-ins, leading to healthier engagement
  • Reduces unsubscribe rates caused by misunderstanding
  • Supports the organization’s mission by helping people receive the right messages at the right time

This small enhancement significantly improves the subscriber experience while giving ministries better tools to communicate clearly and responsibly.

Photo of Mike MundySubmitted by Mike Mundy, Bedford Alliance Church  ·   ·  Communication
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Submission Success Tips

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  • Clear Title: Craft a straightforward and descriptive title that instantly conveys the essence of your idea.
  • Concise Description: Provide an idea description that is succinct, ensuring it effectively communicates the concept without unnecessary verbosity.
  • Provide Additional Details: With a concise description complete, now provide any other details that are needed to better understand the requirements.
  • Thorough Ministry Need Review: Provide a comprehensive overview of the ministry need your idea addresses, emphasizing its significance.
  • Cover the WHY: Clearly articulate the rationale behind your idea, explaining why it's essential and how it aligns with the organization's goals and mission. Oftentimes a clear "why" sheds light into other possible options.