The church has generally fallen far behind the business world in utilizing data and digital connections to further relationships and drive positive activity. Church leaders and pastors can greatly impact discipleship by developing a structured path, identifying and making clear the "next step" for the disciples, measuring progress, and developing effective campaigns. Jesus leaves the 99 to go after the 1. But what do you do when you have 399, 1,599, or 10,099? How do you find the 1? Utilizing an effective digital discipleship strategy, leaders can easily and effectively identify and assist each individual in taking their next step in following Jesus.
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