The duplicate finder routinely goes through your database looking for records that could be duplicates. When it finds possible matches, it scores them and lists them for you under: Tools > Data Integrity > Duplicate Finder. Confidence - Indicates the likelihood that this is a duplicate record.Account Protection Profile - The Account Protection Profilelevel assigned to the record. Records with a High or Extreme level may require staff with additional security to perform the merge.Name - The first and last name of the individual.Match Count - The number of possible duplicate records for this person.Modified - The date and time the duplication record was modified. This is another data point to help you determine if a record is a duplicate.Created By - The person (or possibly application) who created the duplicate record. This helps determine how the duplicate may have come into existence and which data point might be more accurate. Clicking on a row will take you to the duplicate detail screen. The top row represents the source record, and the rows below represent possible duplicate records. If any of these rows are duplicates, you can select them and select the ti ti-users icon in the grid footer to merge them. Each record has a series of buttons to the right. These buttons perform the actions defined below. ti ti-user Opens the Person Profile page for this individual in a new window.ti ti-ban Tells Rock that this record is definitely not a duplicate of the record above.ti ti-bell-off Tells Rock that there's currently no way to be sure if this record is a duplicate of the one above. Selecting this will keep Rock from showing it as a possible duplicate until more information is available. If you're uncertain whether two records are duplicates or not, you can simply decide not to do anything yet. As more data is added to the records, Rock will update the match scores to reflect a more accurate prediction. Detail-minded admins might be interested in how the percentages are calculated for duplicate records. The out-of-the-box logic compares two records based on a points system. Points are awarded based on the following factors: Email Match (4pts)Partial Name Match (First two characters of the first name plus full last name) (1pt)Full First Name Match (3pts)Full Last Name Match (3pts)Suffix Match (4pts)Cell Phone Match (4pts)Non-Cell Phone Match (2pts)Address Match (2pts)Birthday Match (3pts)Gender Match (1pt)Campus Match (1pt)Marital Status (1pt) A percentage is then calculated by comparing the number of points scored to the total possible points.