About Interaction Components

Let’s break it down a little further with Interaction Components. Components represent the specific parts within a Channel that people engage with. Think of them as sets of interactions.

For Channels under the Website medium, Components are the individual pages that someone views. For communication channels, Components track individual emails and SMS messages. Pictured below is an example of a Communication channel where each Component represents an email.

By understanding Interaction Components, you can dive deep into the details of what someone interacted with. This helps you see which page was viewed or which email was opened.