Even for the most avid communicators, finding that email you sent five years ago... to just three people... is a breeze. Your list of communications can be filtered by status, topic, date and more. You can view your communication history under People > Communication Reports > Communication History.

With just a few clicks, you can narrow down your Communication History list to find exactly what you need. To filter by Communication Medium, use the icons at the top of the list:  Mail  Text  Push Notification  Personal Preference You can also filter or sort directly from the column headers. Click the  icon to filter a column, or double-click any column to reverse the sort order.

Need even more control?

Use the ti ti-adjustments-horizontal icon to open the List Settings panel. There, you can filter by:

• Creator
• Number of recipients
• Send date range
• Topic
• Communication name
• Even message content!

View a Person's Communication History

A history of communications that have been sent to an individual can be viewed on the Person Profile page, under the History tab. This is where you'll come to find out which communications a person has received, and to view the details of those communications.

1. Communication Medium - From this block you can view push notifications, emails or SMS messages the person has been sent.
2. Message Summary - Here you can see the subject (for emails) and title (for SMS/push) of the communication. You can also see who sent the communication. Clicking More will provide details about each communication, as pictured in the next screenshot below.
3. Recipients - This column shows a count of how many recipients received the communication.
4. Date and Status - The date the communication was sent is shown for reference. You can also see the Status of each communication: Cancelled, Delivered, Failed, Interacted, Pending, Sending.

View Analytics

Once you have selected a communication in the Communication History, you will have the following view.

Delivery Breakdown

Analytics show how your message moved through the system: from queue to open (or not). The states shown depend on the transport used, so you might not see every one every time.

• Pending - Your message is saved or queued but hasn’t gone out yet. Think of it as waiting in line.
• Delivered - The message made it to the recipient’s server. For email, this means it landed at their provider, like Gmail or Outlook, not necessarily in their inbox.
• Failed - The message couldn’t be delivered. Usually caused by a hard bounce or an invalid address.
• Cancelled - The sender called it off. This status shows up when a communication is cancelled before sending.

Performance KPIs

Get a snapshot of how your message performed after sending: opens, clicks, unsubscribes and more.

• Open Rate - Percentage of recipients who opened your message. The higher the better!
• Click-Through Rate - Measures how many people clicked a link in your message. One of the best signs of engagement.
• Marked As Spam - The number of people who flagged your message as spam in their inbox.
• Unsubscribe Rate - Tracks how many people unsubscribed from future communications.

Performance Chart (Time)

This chart shows how your key metrics trend over time. You’ll see rates for opens, clicks, unsubscribes and spam complaints plotted across the first 45 days after sending (or from launch to today if the message is older).

Use this view to spot patterns—for example, if clicks surge on the first day but drop off quickly, or if unsubscribes rise after a certain number of days.

Switch to the Flow option in the picker (top right) to see the same performance data, but with a different lense.

Performance Chart (Flow)

The flow view illustrates how recipients move through the stages of your message, from sent to delivered to opened and clicked. This helps you see the full recipient journey at a glance.

How to Read This Chart

The chart flows left to right. Each color represents a status, and the width of the band shows how many people reached that stage. Hover over a band to see exact counts.

For example, you might see that most messages were delivered, fewer were opened, and only a fraction were clicked. This makes it easy to gauge drop-off points and overall engagement.

Top Performing Links

This report shows which links received the most clicks, insight you can use to refine future messages. Each link displays:

• Click-Through Rate – the percentage of recipients who clicked that link.
• Total Clicks – how many times the link was clicked overall.
• Unique Clicks – how many distinct people clicked the link.

What Does Click-Through Rate Mean?

The Click-Through Rate shows how many unique recipients clicked a link compared to how many people received the message.

For example, if 100 people received the message and 10 clicked a link, that link’s Click-Through Rate is 10%.

Unique Opens

These charts break down who opened your message, helping you see which groups are most engaged.

• By Gender - Shows open rates by gender. Useful for spotting engagement differences across your audience.
• By Age Range - Shows opens across age brackets. Use this to gauge which generations are interacting most with your communication.

Keep in mind that some people may not have gender or age data recorded in Rock, so they’ll appear in the Unknown category.

Top Email Clients

This chart shows which email apps your audience used to open your message. Knowing the most common clients helps you design messages that display well across devices.

The list includes percentages for each client, along with an Unknown category when the system can’t detect the app.

Analytics give you the big picture of how your message performed. Next, let’s look at the message itself:

View Message Details

By selecting the "Message Details" tab on the Communications Analytics block, you will see this view.

Email

This page shows you details related to the communication itself. Reviewing things like the subject of an email or the phone number used to send a text message can be helpful both for sent messages and for future communications that are pending.

1. Created By - The name of the person who created the communication, and when it was created, will be displayed here.
2. Approved By - After a communication has been approved you can see who approved it and when the approval took place.
3. Communication Details - Here you'll see the "From" value that's being used, as well as the subject of the email and the recipient list it was sent to.
4. Change Communication View - Right now we're looking at the Email version of the message, but you can toggle over to SMS to see the SMS version of the communication. This will only appear if the communication was crafted to send both Emails and SMS text messages.
5. Duplicate - Using the Duplicate link will create a new communication with the exact settings used for this communication, opening in the Communication Wizard. The recipient list will be the same. If the initial communication was sent from a dynamic list of people (like a Data View) it will not re-run the list.
6. Message Content - If the communication originated from a list block, such as those associated with data views or small groups, clicking this link will take you to that page.
7. See Source Page - See where this communication launched from, if it was from a Data View, it will navigate to that Data View, if it was from a grid, it will take you to that page.
8. Create Personal Template - Turn this communication into a reusable template. For more on templates see the Templates chapter. Note that you must Enable Personal Templates in the block settings.

If the communication is a draft (i.e., not yet sent) you'll also see the option to Cancel Send. Additionally, if the communication hasn't been approved, you will have the option to approve or deny from this screen.

SMS

Push

View Recipient Details

Communication is personal, and Rock makes it easy to see how each individual engaged with your message. The Recipient Details tab shows exactly who received the message and how they interacted with it as if you were there when they opened it (but not in a creepy way!). This is especially useful when you want to track opens, clicks and delivery for specific people.

You may have hundreds of recipients in a bulk email, so use ti ti-filter to sort and filter by column, or ti ti-adjustments-horizontal to add extra columns with details such as:

• Age
• Birthdate
• Gender
• Email
• Custom Person Attributes

You can filter or sort these columns just like the main list.

And when you select a recipient, you’ll see the nittiest-grittiest details: when the message was delivered, if they opened it and whether they clicked a link.