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Flow Analytics

Select an active communication flow to view analytics. Flow analytics show how well your messages are performing, and what is driving conversions (if they're enabled). The details you see depend on the Trigger Type you selected.

  1. Flow Instance - Choose which instance of the flow you want to review.
    1. Recurring – Select an instance by date on the recurring schedule.
    2. On-Demand – Select a date range since messages are sent on-demand.
    3. One-Time – There is only one instance, so no comparison chart is available.
  2. Conversion Goal Progress - Four progress markers indicate how close you are to meeting the goal, if applicable:
    1. Not Tracked – No conversion goal is set.
    2. Pending – Goal is not achieved, but not past the time window.
    3. Achieved – Goal was met within the defined window.
    4. Missed – Goal was not met in the time window.
  3. Flow Key Metrics - Quick stats on conversions, average time before conversion, and unsubscribes.
  4. Total Flow Performance Over Time - Shows conversion and unsubscribe trends. Hover to see daily conversion rates.
  5. Instance vs. Flow Performance Average - Compare how the current flow instance is performing against overall averages. One-Time flows will not show this comparison.
  6. Data Last Updated - Metrics are updated by the 
  7. Message List - Click a message to drill into its specific metrics.
  8. Flow Trigger Label - Displays the trigger type for this flow.

Note

These charts suggest correlation between messages and conversions, not direct causation.

Individual Message Metrics

When you select a message from the list, you’ll see detailed analytics. Available metrics vary by message type.

Metrics for Email Messages

  1. KPI Cards - Show message performance at a glance, including conversion rate, open rate, click-through rate, and unsubscribe rate. (Open rate not available for Push Notifications. Click-through and unsubscribe rates not available for SMS or Push Notifications.)
  2. Performance Over Time - Displays how each metric changes by date, giving you a clear picture of trends. Available for all message types.
  3. Message Instance vs. Flow Average - Compares the selected message’s results with overall flow averages. Not available for One-Time messages.
  4. Recipient Log - Lists details for each recipient, including send date, open date, click activity, conversion, and unsubscribe information, with links to recipient profiles. (Open, click, and unsubscribe details are not available for SMS or Push Notifications.)
  5. Recipient Profile - Upon click, you will be redirected to the Recipient's Person Profile.

Unsubscribing From a Flow

If a recipient clicks Unsubscribe in an email, this is the page they’ll see. The message displayed depends on the unsubscribe message you set earlier in the flow setup (Unsubscribe Message).

This helps people manage their preferences without unsubscribing from all church communication. Coaching tip: Be intentional when setting your unsubscribe message so recipients know exactly what they’re opting out of.

Note

Unsubscribing from a Flow
When someone clicks Unsubscribe from a flow, they’re removed from future messages in that flow. See the Communication Preferences chapter for full details on unsubscribing.  


Create a Flow Communication Preferences