Intro to Communication Flows

Communication Flows turn scattered messages into smart, strategic nudges that move people to action. Whether you’re announcing a new event or rallying a ministry team, Flows help you send the right message at the right moment, with a clear goal in mind.

No more guessing what’s working. With built-in tracking, you’ll see exactly who’s engaging, what actions they’re taking and how close you are to hitting your target. Imagine hearing, “We want 25% of new attendees in our Intro Class by December,” and knowing you can measure every step of the journey with Flows.

You’re not just sending messages. You’re building momentum like a river gathering strength as it flows.

What is a Flow?

A Flow is a sequence of Rock-powered communications — Email, SMS or Push notifications — designed to guide people toward a specific goal. You can schedule messages over time, target exactly who should receive them and remove individuals once they’ve completed the journey.

What is a Conversion Goal?

A Goal defines success for your Flows. It’s based on actions like filling out a form, joining a group, registering for an event or appearing in a data view. With Conversion Tracking enabled, you’ll know if your messages are doing what they set out to do.

Flow Types

• Recurring: Sends to a selected audience on a defined recurring schedule (daily, weekly, monthly).
• On-Demand: Workflows or events assign individuals to a flow instance when needed.
• One-Time: A single message or series of messages scheduled for a specific date with no repeats (e.g., a stream of Christmas communications).