View Analytics

Once you have selected a communication in the Communication History, you will have the following view.

Delivery Breakdown

Analytics show how your message moved through the system: from queue to open (or not). The states shown depend on the transport used, so you might not see every one every time.

• Pending - Your message is saved or queued but hasn’t gone out yet. Think of it as waiting in line.
• Delivered - The message made it to the recipient’s server. For email, this means it landed at their provider, like Gmail or Outlook, not necessarily in their inbox.
• Failed - The message couldn’t be delivered. Usually caused by a hard bounce or an invalid address.
• Cancelled - The sender called it off. This status shows up when a communication is cancelled before sending.

Performance KPIs

Get a snapshot of how your message performed after sending: opens, clicks, unsubscribes and more.

• Open Rate - Percentage of recipients who opened your message. The higher the better!
• Click-Through Rate - Measures how many people clicked a link in your message. One of the best signs of engagement.
• Marked As Spam - The number of people who flagged your message as spam in their inbox.
• Unsubscribe Rate - Tracks how many people unsubscribed from future communications.

Performance Chart (Time)

This chart shows how your key metrics trend over time. You’ll see rates for opens, clicks, unsubscribes and spam complaints plotted across the first 45 days after sending (or from launch to today if the message is older).

Use this view to spot patterns—for example, if clicks surge on the first day but drop off quickly, or if unsubscribes rise after a certain number of days.

Switch to the Flow option in the picker (top right) to see the same performance data, but with a different lense.

Performance Chart (Flow)

The flow view illustrates how recipients move through the stages of your message, from sent to delivered to opened and clicked. This helps you see the full recipient journey at a glance.

How to Read This Chart

The chart flows left to right. Each color represents a status, and the width of the band shows how many people reached that stage. Hover over a band to see exact counts.

For example, you might see that most messages were delivered, fewer were opened, and only a fraction were clicked. This makes it easy to gauge drop-off points and overall engagement.

Top Performing Links

This report shows which links received the most clicks, insight you can use to refine future messages. Each link displays:

• Click-Through Rate – the percentage of recipients who clicked that link.
• Total Clicks – how many times the link was clicked overall.
• Unique Clicks – how many distinct people clicked the link.

What Does Click-Through Rate Mean?

The Click-Through Rate shows how many unique recipients clicked a link compared to how many people received the message.

For example, if 100 people received the message and 10 clicked a link, that link’s Click-Through Rate is 10%.

Unique Opens

These charts break down who opened your message, helping you see which groups are most engaged.

• By Gender - Shows open rates by gender. Useful for spotting engagement differences across your audience.
• By Age Range - Shows opens across age brackets. Use this to gauge which generations are interacting most with your communication.

Keep in mind that some people may not have gender or age data recorded in Rock, so they’ll appear in the Unknown category.

Top Email Clients

This chart shows which email apps your audience used to open your message. Knowing the most common clients helps you design messages that display well across devices.

The list includes percentages for each client, along with an Unknown category when the system can’t detect the app.

Analytics give you the big picture of how your message performed. Next, let’s look at the message itself: