Address Standardization & Geocoding

Your attendees' addresses are very valuable, so it's important that they are formatted correctly and validated through the USPS database. Also, in order for these addresses to be used with the latest mapping technologies it's important to convert them into latitude and longitude points through a process called geocoding. Fortunately, Rock makes both of these tasks simple.

As addresses are entered into the system, Rock will automatically send them to an online service to standardize and geocode them. This service will ensure that:

• Addresses are formatted correctly (e.g., fix upper / lower case issues)
• Items like Streets, Avenues, West and East are abbreviated correctly
• Zip+4 is researched and added
• Latitude and longitude are added to your addresses

Out of the box Rock uses SmartyStreets to provide this service. SmartyStreets is a service for address standardizing and geocoding capabilities. They have also generously granted the Rock community a license to use their service for free. We've built this license directly into the product so there's nothing you need to do to enable this functionality. Just sit back and enjoy quality addresses.

While you don't need to configure anything to enable SmartyStreets, there are settings of which you should be aware:

• Acceptable DPV Code - This setting determines the acceptable quality match for standardizing an address. You can find all of the options on the 
• Acceptable Precisions - This setting is similar to the DPV code but is related to the required precision of the geocoding in order for it to be considered a successful match. You can find more information on the 

If you'd like to make changes to the services used by Rock, you can under:Admin Tools > Settings > Location Services.There you'll see a list of services that Rock supports. Not every service supports both standardization and geocoding.