The first concept we'll discuss is channel types. As you work on your site, look for repeating data patterns. Items like web promotions are well-structured, having data items like title, image, summary text, intended audience and content. While you could edit all of this content with the HTML editor, hopefully you can already see how that would be very tedious and prone to error. Here's where content channel types come into play. Content channel types help define reusable data structures (think of a container for specific types of data). Rock ships with a couple of these channels already defined. Let's look at a few to see their role and purpose: Website Ads: This channel type is used to help manage your website promotions. It allows your staff to enter promotion information that your website administrator can approve, with the option to edit, and then publish to the site.Bulletins: This content type is used to help manage the bulletin creation process.Content Component: Gives web designers a great tool to control the look and layout of content on a page while allowing content creators the ability to create this structured content on-the-fly directly on the website.Blogs: The blog content type is useful to build blogs for your organization.Universal Channel Type: Rock ships with three Universal Chanel Types. Each is a unique and powerful tool to help you from having to create 'One-off' channel types. We discuss these channel types in more detail below. Anatomy of a Content Channel Type As we mentioned before, the role of the content channel type is to define the container and settings for a particular type of content. Let's walk through the administration screen found under Admin Tools > CMS Configuration > Content Channel Types. Name - The name of the content channel type.Date Range Type - The individual content items that are added to the content channels can be valid for a specific date (for example a blog post would have a specific publish date) or a date range (a web promotion ad would be valid for a range of dates). For some content items it might not make sense to have a date at all, so you can also select Disable Priority - Some content items might have the concept of priority, while others may not. For instance, a web ad might be low priority (which would limit when and how it's shown), while a blog post would not need to use the concept of priority. This setting allows you to turn the need for priority on or off.Disable Content Field - This option allows you to disable or hide the content field, which can be really helpful if you want to simplify the screen view as you build your channel, or if you want to create a kind of blank template using only attributes.Disable Status - This option allows you to bypass the status and treat all content as "approved".Channel Attributes: - This section allows you to define attributes that relate to the channel. For a blog channel this might be something like blog description, author, or image. Channel attributes aren't as common as item attributes; so, don't worry if you have a hard time coming up with any. Item Attributes - Item attributes apply to each content item that is added to the channel. Most content items get a date (depending on the Date Range Type discussed above) and a content field. Any other bit of information you want to track for the content item will need an attribute to store it. For example, the website ads channel has the following item attributes:Summary TextImageDetail ImageCampusesPrimary AudienceSecondary Audiences