Let's start by taking a look at the wealth of information available at your fingertips from the Media Element analytics page. From here you can see who engaged with a video. As you learn about this page, you'll find it quickly becoming a critical part of your digital strategy. You can navigate to this page by going to Admin Tools > Settings > Media Accounts > [Your Account] > [Your Folder] > [Your Media Element]. For instance, in the screenshot below you can see engagement on a sample training video. The graphs overlayed on top of the video show us a spike in engagement and rewatches near the beginning of the video, telling us something important happened there (that's where the navigation to the Campus configuration is provided). Pretty insightful, right? Imagine how your digital strategy could be informed by the knowledge you gain about what people are actually watching in each of your videos. What's more, you can move your mouse over the video to view the thumbnail at any given point in the video, telling you exactly what content people are engaging with. We can also see overall engagement, a play count, and the total minutes watched. The Plays Per Day graph is a great tool for easily monitoring engagement with your video over time. Down below we can also see Ted Decker watched 100% of the video and, shown in dark blue, rewatched certain portions near the end. On the other hand, an unknown person watched 88% of the video, having skipped over the first part. Having this level of detail for each individual is something you won't find with other digital media services. View Media Assets - Click this button to view the files associated with this Media Element. This is where you can see details about the different types of files (e.g., HD, SD, HLS) and thumbnail images for your media.Video Engagement - In this area you can see the video itself, with two timeline charts overlayed on top of it. The green line represents rewatches, which counts how many times a portion of the video has been watched more than once. The blue line represents engagement, showing what percentage of people who engaged with the video have viewed a particular portion. Hovering your mouse over either of the lines will show the engagement percentage or rewatch count for that point in time in the video.Rock Media Analytics - At a glance you can see vital statistics for the video. Engagement is a measure of how much of the video is watched on average. You can also see the total number of times the video was played, and how many cumulative minutes have been watched.Plays Per Day - This bar chart shows how many times per day this video has been played. This makes it easy to identify viewing patterns and gauge the overall popularity of your video over time.Individual Plays - At the bottom of the page is a listing of everyone who has watched the video. More than that, you can see when they watched it and how much of it they watched. You can even tell if the person skipped around in the video and only watched certain portions. The areas in darker blue show points in the video that were rewatched by the same person.Session Information - In this area of the individual plays, you can see an icon indicating whether the media was viewed from a desktop or a mobile device. In the blue circle you can see a count of the number of interactions that the person logged. Hovering your mouse over the ti ti-chevron-right icon will expand the info pane to also show information about the Internet Service Provider (ISP), operating system and browser the person used. Bringing this all together, simply looking at the analytics and engagement patterns brings you insight into why some videos are more popular than others. It could be that certain speakers or specific topics garner more engagement than others. With all of this data provided for you, you can easily find where to refine your digital strategy to increase engagement. There's another feature we should mention here that you can't actually see but is very important (and pretty cool). Rock's Media features work across platforms. That means someone can start watching a video on mobile, then switch over to web and pick up right where they left off, even days later. You can choose to have those separate watches combined into a single watch or multiple watches on the analytics page by a simple update to the Media Player shortcode Lava, which we'll discuss later.