In Rock there are lots of ways to put content onto a page. For example, in this manual we have sections covering HTML content blocks and Content Channel blocks. Another option is content components. Content components can be thought of as a marriage between HTML blocks and Content Channel blocks. They're a blend of content and style. Website designers can create great looking templates and define which elements of information an editor needs to provide, while editors get a simple and clean tool for inputting their content without having to worry about breaking the website. Each content component has a custom Lava template, so you can do amazing things with their values. Maybe you want to resize an image or add a clickable link to each heading. With Lava the sky is the limit. Content components exist because your site editors shouldn’t have to learn HTML to update your site. Without content components, an editor needs to memorize specific steps in the text editor to get a certain result or, worse yet, copy precise HTML markup. That approach is dangerous and prone to error. With content components you can template small blocks of content so that even complex markup requirements are easily implemented. NoteContent Channels and Content ComponentsTo help understand a little about what's going on behind the scenes, it's important to note that there's a hidden content channel for each component.