Video is a must in any modern digital strategy. Not only do Rock's media features help with the playback of digital assets, they also give you full access to data about plays, engagement and overall effectiveness of your videos. Not to mention, Rock can automatically create a Content Channel Item to post videos you've uploaded to a video service provider. This makes it easy to get videos on your site and to track engagement for those videos, all within Rock. In this chapter we'll look at the media features available to you, but to see more on implementation check out our Designing and Building Websites Using Rock manual. You can use Rock's Media features to access data about plays, engagement and the overall effectiveness of your videos. For full details about the Media features, see the Rock Admin Hero Guide. But, in order to gather and track all that information, people need to be able to access your videos. In this chapter we'll look at how to publish digital media to your site.