Read any blog on web design and you'll find plenty of posts on the importance of search engine optimization. While it's certainly true that your site must be search engine friendly, it also needs to be social media friendly. Below are some tips on how to ensure your Rock pages play nicely with the most popular networks.

One Thing You Must Do

If you can only do one thing, we highly recommend adding a description to each page you believe will be shared on social media. This is quick and easy to do by accessing the Page Settings from the Admin Toolbar at the bottom of each page.

Without a page description, the social shares will try to figure out a description for your page by stripping the first chunk of text from your page that looks to be the main content. But why make the social networks guess when you can give them the exact description you'd like?

Getting Deeper

Setting the Page Description is nice, but that's just the start. Each social network allows you to describe how your page should be shared using meta tags in the page's header. Unfortunately, there is little consistency in how this is done. Below we show you how to optimize each page's social network share information using Lava. Simply put these tags in any HTML block on the page and your site will be socially beautiful.