Once you have your media in Rock, you'll want to give people access to it. Depending on your digital strategy, there are different options for doing this. As described in the prior section above, you can automatically create a new Content Channel Item whenever a new media element is added to a folder. This is a great way to publish your content using familiar tools and features that ship with Rock. Just remember that your Content Channel needs an Item Attribute of type "Media Element" to store the video. For more details on publishing your media using the methods described above, see our Designing and Building Websites Using Rock manual.