Now that you have the tools in your belt for adding content to pages, let's look at a special type of page that you can use for specific purposes: Landing Pages.

What Are Landing Pages and Why Should I Use Them?

Landing pages are designed to drive people to a single focus, usually for a specific event or resource. For instance, you might set up a landing page with information about your Christmas services, to register for a conference, or to join a small group.

It's different from your external website's homepage because your homepage has a lot of information about your church in general, with links to more specific areas the visitor might be interested in. A Landing Page is designed to be self-contained, with very few links off of the page, and usually gives all of the information someone might need about the topic on a single page.

This is important because it helps you make sure that you're providing your visitors with exactly the information they're looking for, without making them search through your entire site for it. It's a better experience for them, and helps your message reach the people who are looking for it - talk about a win-win!

If your goal is to get your visitors to take a specific action, such as joining a group or filling out a form (referred to as a "Call To Action"), you'll be able to add those items to these pages as well so that they can take action as soon as they have the information they need.