After saving the event occurrence, you can optionally create or link to any content channel items you need for your event. This is a great way to get the word out about the event. When viewing the occurrence, there is an area at the bottom of the page for Content Channels. Event Occurrence - Content channel items are added to the event occurrence. For details on how to get to this point, see the Calendars chapter above.Content Channels - You can only add content channel items to the content channels listed here. The list of available content channels is configured at the Calendar (e.g., Public, Internal) level.Add New Item - Clicking the ti ti-circle-plus button lets you add a new content channel item to the corresponding content channel.Link Existing Item - You can click the ti ti-link button to link the event occurrence to a content channel item that has already been created. For more details on creating and working with content channels, check out our Designing and Building Websites Using Rock manual.